40+ Brands Now Boycotting Bill O’Reilly’s Show

The Huffington Post reports:

Dozens of advertisers have pulled their content from “The O’Reilly Factor” following revelations that several women have accused host Bill O’Reilly of sexual harassment. Since Monday night, more than 40 companies that advertise with Fox News have announced they’re splitting from the show ― a response to a bombshell New York Times report indicating that O’Reilly and Fox News have paid around $13 million in settlements to address complaints brought by five of his former female colleagues.

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Pulling ads from a program is a risky move. “There’s always a risk for an advertiser when it takes a stance like this because they could be alienating viewers that either don’t believe in their stance or they could be alienating people that don’t want their brand to take a stand at all,” Landor’s executive director of strategy Mimi Chakravorti tells Adweek.

But pulling out of this particular program is even riskier. Bill O’Reilly is a cable news icon, a media mogul with perhaps the most loyal audience base of any show on cable television, a base which includes the President of the United States. During an interview with the New York Times today, President Trump claimed he doesn’t think O’Reilly did anything wrong and feels “he shouldn’t have settled” the aforementioned cases.