Tecate thinks building a wall between the U.S. and Mexico is a great idea — as long as it’s 3 feet tall and is used as a meeting place for guys from both sides of the border (and all sides of the political spectrum) to get together and have beers.
The spot below, from Saatchi & Saatchi New York, will get a perfect media placement, too: It will debut Monday night on Fox News, Univision and Telemundo during the presidential debate between Donald Trump—who has proposed a much higher, less beer-friendly wall separating the nations—and Hillary Clinton.
The ad was filmed near the border town of Tecate, Mexico, where the Mexican beer originated. This is the brand’s first work targeting the general market; it usually focuses its efforts on a core Hispanic target.
“This is a tremendous idea for Tecate. It really is the best idea. We worked with the best clients and hired the best people to work on it. Only the best. It’s terrific,” Chris Moreira, ecd at Saatchi, said in a statement (possibly after a few Tecates).
Tecate’s parent company is a wholly-owned subsidiary of Heineken International.