American Express To Celebrate Same-Sex Marriage Ruling Anniversary With Full-Page Newspaper Ads

Via Advertising Week:

If you pick up this Sunday’s print edition of The New York Times and thumb through it, you’ll find that it features a couple full-page print ads from American Express that show the brand’s support for gay marriage. It’s no coincidence that the brand is rolling the ads out on Sunday, June 26, since that’s the one year anniversary of the Supreme Court’s ruling to legalize same-sex marriage.

The ads commemorating the decision, from Ogilvy & Mather in New York, are part of a larger Pride campaign from American Express. The effort, #ExpressLove, comes from the creative shop as well as the company’s employee Pride network, Mindshare, Day One Agency, Alldayeveryday, Paper Magazine and The Infatuation and encourages consumers to share how they, well, express love everyday.

The couples to be featured in the ads are real American Express customers who supplied their own photos. The ads will also run in digital form in 11 major markets but American Express wanted to be in the print version of the New York Times because paper is the traditional gift for first wedding anniversaries. (Tipped by JMG reader Lynda)