$27: Sanders Launches First California Ad [VIDEO]

From the Los Angeles Times:

As Hillary Clinton travels to California for a pair of high-dollar fundraisers with film star George Clooney, Bernie Sanders will launch his first paid television advertising in the state with a message highlighting what his presidential campaign sees as a key contrast.

The new 30-second spot is called “$27,” a number that has become as closely identified with Sanders as 47% was in a negative way for Republican nominee Mitt Romney four years ago.

It represents the average contribution that Sanders’ supporters have given to his campaign. A flood of small donations has given him the resources to compete through the June 7 California primary and its expensive collection of television markets.

“I think it’s the best $27 you can spend,” one voter says in the ad.

The spot will debut on KGO-TV in San Francisco on Friday evening and on KCBS in Los Angeles on Saturday night, timed deliberately to coincide with Clinton’s major fundraisers with Clooney in both cities. The events have minimum asking prices in the tens of thousands of dollars.