TAIWAN: Christian Groups Call For Boycott After McDonald’s Goes Viral With Coming Out Ad [VIDEO]

From the Shanghaiist:

A new advertisement by McCafé featuring a heartwarming coming-out scene has created something of a firestorm in a coffee cup in Taiwan, with religious fundamentalists up in arms, calling for a boycott against the chain.

In the 90-second video, titled Acceptance, the third and latest video in the More Warmth in Conversations campaign by McCafé which started in January, a father and son are seen sitting at a table in a McCafé. The son hands his father a coffee cup with a note which reads “I like boys.” The father then gets up, visibly upset, and appears to storm away from the table.

As the son sits at the table in despair, his father later returns and writes three characters on the coffee cup which make the sentence read “I accept that you like boys.” The pair then exchange smiles before the tagline “Let there be more warmth in conversations” appears on screen.

The head of the Alliance of Taiwan Religious Groups for the Protection of Family has the sadz:

“Now, even if you want to just take a leak at a McDonald’s bathroom, you can’t help but feel polluted,” he was quoted in local media reports as saying. In a statement to the press, Chang wrote that the Alliance “does not approve of the ideological stand behind the advertisement” and accused McDonald’s of “openly promoting gay issues.”

“Because McDonald’s is frequented by many children, it is especially important to oppose the promotion of same-sex behavior,” the statement added. As such, the Alliance “opposes all advertising that mis-educate children on sexual behavior,” and “rebukes and boycotts all enterprises that are polluting the next generation.”

Taiwan is widely expected to become the first Asian nation to legalize same-sex marriage. While only about 4% of Taiwanese are Christians, the first link above describes them as “vocal and highly influential.” The clip below has over 1.1 million views at this writing.