Over 3M views in two days. Via AdWeek:
Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together. Why risk segmenting your audience (What if someone likes babies but not puppies? Or monkeys but not babies?) when you can play Dr. Frankenstein and blend all three together? The 30-second spot, from BBDO in New York, will air during the first quarter of the Big Game. This is the first time since 2000 that the PepsiCo brand has had an in-game spot.