Two gay dads do competing Darth Vader impressions in a cute new ad from Campbell Soup. Ad Age reports:
Campbell Soup’s first major brand push in five years depicts real families, including a gay couple and their son, along with real weather patterns as the soup giant tries to tap into what’s really going on in people’s lives when it’s time for soup. The effort carries the new tagline “Made for Real, Real Life,” which aligns with the company’s corporate purpose of “real food that matters for life’s moments.” Yin Woon Rani, Campbell’s VP-marketing activation, said the company wanted to show a diverse mix of American families in the spots and to add a “a wink and a smile” to the brand’s messaging. According to the company, Campbell’s brand products are already found in 88% of American households.
Note to One Million Moms: The Campbell Soup Company comprises over 120 well-known brands which grossed a collective $7.4 billion in 2014. Among the more popular Campbell brands are Pepperidge Farm, Swanson, Prego, V8, Pace Salsa, and Bolthouse Farms.