From the fundraising page:
The anti-LGBTQ movement, led by anti-gay villain the Family Research Council, has raised over $500,000 dollars and counting for Sweet Cakes by Melissa, the anti-LGBTQ bakery that refused to bake a cake for the wedding of Rachel and Laurel Bowman-Cryer. This incident sparked the dialogue about businesses refusing services to the LGBTQ community. We find the idea of rewarding bigotry silly and shameful, so in response Planting Peace, in partnership with Rachel and Laurel, is going to turn this negative message into something Sweet for LGBTQ homeless youth. Planting Peace invites you to buy a virtual cupcake. All funds raised will go toward creating a “Sweet Equality Cakes’ bakery in the same area where Sweet Cakes by Melissa was located. Sweet Equality Cakes will use the bakery to provide job training for homeless LGBTQ youth.
Just over $4100 has been raised at this writing.