With Windows 10’s launch little more than a week away, Microsoft kicked off its marketing storm last night with the first commercial for the new OS. It’s a bit more direct and human than the company’s infamous Jerry Seinfeld/Bill Gates ads, with a focus on children and how they’re growing up with touchscreens and a wealth of new tech. As with any major product launch, Microsoft is planning a huge multi-million dollar media blitz for Windows 10. The big theme this time around is “people who make a difference,” reports ZDNet. The software giant will likely have a much easier time pushing Windows 10 on consumers since it steps back from some of Windows 8 more dramatic (and controversial) interface changes.