Via press release:
In celebration of LGBT Pride Month and Pride season, AT&T is proud to launch the third annual “Live Proud” campaign that is centered on awareness, empowerment and most importantly, pride. For many individuals, living openly and stating “This is Me” can be challenging. That’s why AT&T has designed the Live Proud campaign this year to provide a platform for everyone to have their voices heard. The LGBT community and beyond can take part in this campaign by creating a unique 15 seconds-or-less “This is Me” video and uploading it to the AT&T Live Proud website at ATT.com/LiveProud to enter the AT&T “This is Me” Sweepstakes. Of the videos submitted, four lucky winners will be selected at random to win a trip for two to New York City and two tickets to OUT100.