Comcast Replaces G.E. Sign On 30 Rock

A friend of mine took this photo today from his office across from 30 Rock. If you look closely you’ll see the nearly-installed Comcast name. Last June the New York Times reported on the sign change:

Comcast, which last year bought General Electric’s remaining 49 percent stake in NBCUniversal, applied for a “certificate of appropriateness” from the city’s Landmarks Preservation Commission to replace G.E.’s 24-foot-high initials on 30 Rockefeller Plaza. G.E., now based in Fairfield, Conn., has long had a presence in New York. Whether another name change will be embraced by the public is arguable. It’s been a quarter-century since the two glowing red letters were installed, yet many New Yorkers still refer to it as the RCA Building, after the company that founded the NBC network. The RCA name had capped the 70-story Manhattan landmark, which at 850 feet amounts to the city’s tallest billboard (the MetLife Building is considered second), for more than 50 years. When the original letters were first illuminated in 1937, they were hailed as the loftiest neon sign on the planet.