Via press release from the AFA:
Abercrombie & Fitch (A&F) has been well known for using highly sexualized marketing techniques to lure young people into its stores…but that’s all changed now that the company has ousted former CEO Michael Jefferies. After 13 years of AFA’s campaigning against A&F’s trashy catalogs, shirtless models and pornographic ads, the company has shed the tawdry image and is now making its stores family friendly. The company has turned up the lights, turned down the music and cut back on the level of colognes that shoppers are forced to breathe. “By the end of July, there will no longer be sexualized marketing used in marketing materials, including in-store photos, gift cards and shopping bags,” Abercrombie said in a news release. A research of A&F’s website, Facebook page and other social media images already show a refreshing change from just a month ago. Parents, and children alike, will find A&F’s offerings respectable and decent. And…the malls just became a bit more comfortable to visit.
Also claiming victory is One Million Moms head Monica Cole: “The posters Abercrombie & Fitch used in their stores had nude models who just had their clothing strategically placed so nothing was seen, but the posters in general were obscene. These posters were removed after our voices were heard.”