And that was just on the first day. Via USA Today:
Nearly 1 million people placed an order for an Apple Watch on the first day it was available, with most going for the cheapest model, a shopping research firm estimated. Slice Intelligence said e-receipt data from 9,080 online shoppers indicate 957,000 people in the U.S. pre-ordered the smartwatch on Friday. On average, they ordered more than 1 watch (1.3), spending an average $503.83 per watch. An estimated 62% purchased the less-expensive Sport model. If they bought the Apple Watch Sport, they spent $382.83 per watch; if they ordered the mid-tier Apple Watch, they spent $707.04. Unlike with past iPhone and iPad launches, Apple did not make the first-generation device available for purchase in its stores.
The watches begin shipping on April 24th.