Viral Video Of The Day

Slash Gear reports:

EnChroma wants to color your world, especially if your vision is missing a few colors. Showcasing the new EnChroma specs is a short documentary entitled “Color for the Colorblind.” This video will tug at your heart-strings. It puts a face on the perception of colorblindness, as we get to see how impaired color vision affects individual lives, dulling their perception of the world. Thanks to EnChroma’s new glasses, a color-blind father can see his child’s drawings in full color for the first time, and a man realizes he was missing out on good chunk of the rainbow.

The glasses from the video feature EnChroma Cx lenses. The science behind these lenses is simple. They don’t add color, but filter and separate the colors instead using a technique called chromatic contrast enhancement. People with colorblindness cannot distinguish between two colors, often red and green. Instead of appearing as separate colors, the two are muddied together in a dull brownish gray tone. By separating the colors, the lenses add new dimension to those with obscured color vision.

The clip has over 800K views in five days.

(Tipped by JMG reader Daddy Ray)