Via the National Journal:
Don’t doubt the influence of Matt Drudge. According to Quantcast, the Drudge Report sees a steady stream of more than 2 million unique visitors daily. For publishers, the distribution power of the Drudge Report—just like other content streams such as Facebook and Twitter—is hard to write off as trivial. Those 2 million daily visitors are sent around the Web via the news links that Drudge feels are most worthy of their attention. Get a top link on the Drudge Report, and your site will have a steady stream of thousands of eyeballs. So we wondered: What is Matt Drudge directing his massive following to read about?
After Yahoo News, Matt Drudge’s most-linked site this year was Breitbart. Of course.