John Lewis: Monty The Penguin

Going viral on YouTube today is this year’s Christmas ad from Britain’s John Lewis department store chain, whose holiday commercials are a beloved tradition. Via the Guardian:

John Lewis unveils its latest festive advert, featuring a young boy and what appears to be his pet penguin playing together in the lead up to Christmas Day. After the success of last year’s Bear and the Hare animated ad, which attracted more than 10m views on YouTube, the department store group has raised its game with the help of Monty, a CGI-animated penguin. The ad cost about £1m to make.

Last year’s ad featured Lily Allen performing my favorite Keane song. See it here.

(Tipped by JMG reader Gerard)