Gavin McInnes, chief creative officer of Rooster in New York, has been asked to take an indefinite leave of absence following the publication of a transphobic essay. Published earlier this week on Thought Catalog, “Transphobia is Perfectly Natural” has at publication received 2,082 comments. It has also sparked a “Boycott Rooster” movement, with Tumblr and Twitter accounts asking followers to let Rooster clients—Vans, Red Bull, Fox Sports and others—know they will not support companies that work with McInnes. “Gavin’s views are his own and do not represent those of the company or its members,” said a Rooster representative. “We are extremely disappointed with his actions and have asked that he take a leave of absence while we determine the most appropriate course of action.”
Initial reports said that McGinnes had been suspended. Thought Catalog has placed his repulsive column behind a warning page. McGinnes is an occasional commentator on Fox News.