Via the Associated Press:
Amid a surge of public opinion in favor of gay rights in the U.S., the WNBA is launching a campaign to market the league to the LGBT community, becoming the first pro sports league to specifically recruit gay, lesbian, bisexual and transgender fans to its games. With the marketing campaign, the WNBA is capitalizing on what it has known for years: The community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy. The launch of the effort coincides with a surge of political and legal advances for the gay-rights movement in the U.S., and shifting public opinion behind many of those advances.
From the WNBA Pride site:
With this initiative, the league also becomes the first to celebrate LGBT Pride on national television when the Tulsa Shock takes on the Chicago Sky on Sunday, June 22 at 1 p.m. ET on ESPN2. During the national game telecast, WNBA Pride will have a major presence, including the new WNBA Pride logo appearing in courtside signage and in-game promotions. “We applaud our WNBA partners for creating and launching such an important initiative. The Walt Disney Company and ESPN have a long history of encouraging a welcoming environment for diverse communities, including the LGBT community, and we are proud to showcase the WNBA Pride platform to our national audience,” said John Skipper, ESPN President, Co-Chairman of Disney Media Networks.