According to an Australian study, we’ve reached peak beard frequency and the style pendulum will now swing back to clean shaven mugs.
“Big thick beards are back with an absolute vengeance and so we thought underlying this fashion, one of the dynamics that might be important is this idea of negative frequency dependence,” said Prof Rob Brooks, one of the study’s authors. “The idea is that perhaps people start copying the George Clooneys and the Joaquin Phoenixs and start wearing those beards, but then when more and more people get onto the bandwagon the value of being on the bandwagon diminishes, so that might be why we’ve hit ‘peak beard’.” “Peak beard” was the climax of the trend for beards in professions not naturally associated with a bristly chin – bankers, film stars, and even footballers began sporting facial hair.
Bears will ignore the pendulum, of course. (Tipped by JMG reader Ray)