Playbill To Go Rainbow For Pride

Brandon Voss reports at the Advocate:

For the first time in its 130 years, Playbill will alter its logo in honor of LGBT Pride. The performing arts magazine’s iconic black-and-yellow cover logo will become rainbow-hued at all Broadway and off-Broadway theaters for the month of June. The brand’s digital properties and social media sites will follow suit the last week of June to commemorate Pride weeks in New York City, San Francisco, Chicago, and other major cities around the world. Special LGBT-related content will begin June 1 on Playbill.com, including profiles of nonprofit organizations such as Broadway Impact and Broadway Cares/Equity Fights AIDS.

Sure to be collector’s items.