Ticket prices for Super Bowl 2014 have set a new record.
On the NFL’s official second-hand marketplace, the cheapest price for a ticket to the Super Bowl right now is $2,700. And that’s for the worst seats in the building, the very back rows in the upper corners of the end zones. The most expensive tickets cost more than $25,000 for seats in the bottom bowl at the 50-yard line. On StubHub, the cheapest Big Game tickets cost over $2,500 each for seats in the end zone at the top of the bowl. Of course, you could always pool your money with a group of good friends and get a luxury suite, complete with food and drinks. You only need a million dollars or so. This Super Bowl, quite frankly, is not very New York (or Jersey). The teams are from the Western time zones. The halftime performers are from Hawaii and California. Jay-Z and Diddy are involved in pre-game shenanigans, sure, but the game itself is void of any real New York-ness, except for the outrageous cost. Life in New York is expensive, and so ticket prices for the New York Super Bowl are out of this world.
Even billionaires will have to take public transportation to the game as “extreme security measures” have banned taxis and limousines from approaching the stadium.
Of all the tasks associated with hosting this year’s Super Bowl in East Rutherford, N.J., there may be none thornier than this: persuading well-heeled visitors, accustomed to private jet travel or chauffeured rides, to use public transportation. “This is going to be a national experiment,” said Mitchell Moss, the director of the Rudin Center for Transportation at New York University. “The high rollers are not used to riding a bus.” Organizers have framed this year’s Super Bowl as a game unlike any in its history, played in an uncovered stadium in a cold-weather region. But the biggest gamble in bringing the event to the New York City area is not the potential for windblown passes or slippery turf; it is the logistical maze posed by shepherding hordes of out-of-towners across the Hudson River for the game on Feb. 2 — and managing a weeklong influx of 400,000 visitors, roughly the population of Miami, without upending large swaths of the city.
RELATED: This week the National Nuclear Security Administration will take aerial “background radiation surveys” of the area around around the stadium so that they have a natural base level to measure against potential terrorist attacks. That is scary.