BRITAIN: Activists Crash Coke Event

Anna Leach reports at Gay Star News:

Protestors gate-crashed a Coca-Cola Christmas PR stunt in London’s Covent Garden today, in opposition to the global brand’s sponsorship of the Sochi Olympics. The gay rights activists, including Peter Tatchell, tried to climb on the roof of the Coca-Cola truck parked in the center of London on one of the busiest Christmas shopping days. They were pulled down by security guards. ‘Coke is sponsoring the Sochi Winter Olympics, without even a murmur of unease at the anti-gay and repressive policies of the Putin government. It is shameful acquiescence with oppression,’ said Tatchell, coordinator of the protest.

Coke has issued a statement: “We have long been a strong supporter of the LGBT community and have advocated for inclusion and diversity through both our policies and practices. We do not condone intolerance or discrimination of any kind anywhere in the world. We believe a more positive impact can be made through continued involvement [in the Olympics], rather than by sitting on the sidelines.”