Going viral with 1.5M views today. Clip recap:
Pranks typically have little depth to them other than terrifying some unfortunate soul or, in the case of pranks featured in viral marketing campaigns, trying to capture our attention for long enough to convince us to buy something. This prank, however, serves a much greater purpose. The anonymous prankee is taken to a “hospital bed” after passing out in his truck while driving back from a night of heavy drinking. His “Doctor” informs him that he went into a coma after crashing his vehicle, one that he has been in for 10 years. Whether this convinces the man to not drink and drive again remains to be seen, though pranker Tom Mabe certainly got his message across loud and clear.
The 2023 news report on the hospital TV is worth waiting for.