Details from their Facebook page:
Coke: Don’t Sponsor Hate! The Coca Cola Company is sponsoring Russian government hate at the 2014 Winter Olympic Games in Sochi. In June, Russia enacted its anti-gay propaganda law that bans any pro-LGBT statement in public or private and on the Internet. The Russian government has made being out and proud a crime. Coke is a World Partner and a major sponsor of the Games. Join Queer Nation NY and RUSA LGBT.
The protest begins at noon on Wednesday.