General Mills was forced to disable commenting on its YouTube channel for Cheerios after racists bombarded a clip featuring an interracial child.
The half-minute ad — which has more than 250,000 views — shows a young girl chatting about Cheerios with her Caucasian mother, and later pans to her black father. While the spot garnered an unusual amount of racist criticism, General Mills-owned Cheerios said the buzz wasn’t all negative. “Consumers have responded positively to our new Cheerios ad,” Camille Gibson, the cereal brand’s vice president of marketing, told the Daily News in a statement. “At Cheerios, we know there are many kinds of families and we celebrate them all,” she said.