Very Seinfeldian. From the website:
Ever wanted to connect with the millions of New Yorkers walking past you? Each day brings opportunities to make new friends and share experiences. All too often, we can forget to notice the people around us. Nametag Day aims to break this barrier and strengthen the human element of the New York experience, adding a bit of spontaneity and silliness to people’s day.
I have a feeling some of the nametags will bear some version of “What da fuck iz YOU lookin’ at?”