Boston’s Fenway Health applauded the campaign last month:
Tobacco use is one of the biggest health issues impacting the LGBT community,” said Scout, PhD, Director of the Network for LGBT Health Equity. “Right now it’s still historic to see LGBT inclusion in a national health media campaign. I hope other health agencies follow CDC’s lead and start to make it routine.” The ‘Tips From Former Smokers’ campaign will include ad buys tailored to populations that have smoking disparities, access to tobacco quitlines in multiple languages, and online materials customized for special populations. Expect to see the ads run on TV, radio, print, and online through June. During 2012, the Tips From Former Smokers campaign resulted in 200,000 additional quitline calls across the nation.
A supporting video has been posted on YouTube.