Mainstream Outlet Buys Gay Sports Site

The long-running Outsports has a big announcement.

Outsports has been purchased by Vox Media, which publishes SBNation.com and its 320 fan-focused and team oriented sports blogs along with tech/culture site The Verge and gaming site Polygon. Outsports will now be a part of SB Nation. Cyd and Jim are still running the site and we have editorial control. Vox gives us the technical resources and reach that we were sorely missing being independently owned. We think this might be the first time a mainstream media company has purchased a gay-oriented website.

Outsports has already launched its new look and logo.