JMG reader Mike shares his email exchange with JC Penney:
Dear JCP, I love you guys. I have never been into a JC Penney store, but after seeing your ad with Cooper Smith and Todd Koch and their kids … well, you guys rock. I will find something to buy, just to say thank you!! sincerely, mike
Dear Mike, Thank you for sharing with me your very valuable feedback. As a company founded on “The Golden Rule,” we consider it our top priority to treat each customer as we would like to be treated. Fair and Square. We are in the process of dreaming up new ways to make you love shopping with us and your comments help us move one step closer to becoming your favorite store! Hope you have a great weekend! Sincerely, Chris, Customer Care Representative.
And that, kids, is how you win business.