The above billboard only lasted one day in a Bronx neighborhood notorious for street hookers.
The sign came down early Wednesday afternoon. Rafael Salamanca of the Bronx’s Community Board 2, said he was only partially appeased. “They apologized for the insensitivity of the placement, but they were not too apologetic about their message,” Salamanca said. “It’s not a big deal to them. We’re happy they took care of it, but the message, regardless of where it is, is inappropriate.”