Entertainment Weekly reports that CBS has officially rejected the ad from gay dating website Mancrunch. Yesterday I posted the ad, whose low production values led many to suspect that the entire project was a prank on CBS.
CBS has decided it will not air an advertisement from gay dating website ManCrunch.com during Feb. 7’s Super Bowl XLIV, EW has confirmed. The ad depicts two football-watching men sharing a passionate kiss after their hands touch while reaching into a bowl of potato chips. “After reviewing the ad — which is entirely commercial in nature — our Standards and Practices department decided not to accept this particular spot,” a network rep said in a statement. “As always, we are open to working with the client on alternative submissions.” A rep for ManCrunch.com also confirmed the rejection and called the refusal to air the spot hypocritical. “We are totally of the opinion the ad was rejected due to the homosexual content,” spokeswoman Elissa Buchter said. She added, “The creative is PG-rated and doesn’t feature any tongue or overt sexuality.”