Gizmodo notes that the Burj Dubai, “the world’s tallest, most absurdly ostentatious building,” has become the literal lightening rod of the Middle East. That lightning seeks out the Burj Dubai isn’t particularly surprising; the Empire State Building gets hit all the time. But given the relative infrequency of electrical storms in that region of the world, folks are starting to wonder what’s going on. Gizmodo has lots more cool photos and thinks that when the hotel portion of the 162-story building opens in January, the ad campaign should feature the lightning strikes. What’s Arabic for “Put The Spark Back In Life”?