Product Placing The Gays

For years advertisers have given sly, subtle nods to homo consumers, a phenomenon coined by the Commercial Closet as “gay vague.” Ramping up the visibility ever so slightly, a few brands have begun placing logos known mostly only to gays in their ads. Below left, an Orbitz ad features a man wearing an HRC golf shirt. Below right, an ad from Taco Del Mar features a surfer with a Gay & Lesbian Surfer Association sticker on his board.

(Taco Del Mar clip via Slog)