Bettie Page, 85

Bettie Page, 1950s bondage model and inspiration to goth kids everywhere, has died at 85.

Bettie Page, the 1950s secretary-turned-model whose controversial photographs in skimpy attire or none at all helped set the stage for the 1960s sexual revolution, died Thursday. She was 85. Page suffered a heart attack last week in Los Angeles and never regained consciousness, her agent Mark Roesler said. Before the heart attack, Page had been hospitalized for three weeks with pneumonia. “She captured the imagination of a generation of men and women with her free spirit and unabashed sensuality,” Roesler said. “She is the embodiment of beauty.”

Page, who was also known as Betty, attracted national attention with magazine photographs of her sensuous figure in bikinis and see-through lingerie that were quickly tacked up on walls in military barracks, garages and elsewhere, where they remained for years. Her photos included a centerfold in the January 1955 issue of then-fledgling Playboy magazine, as well as controversial sadomasochistic poses. The latter helped contribute to her mysterious disappearance from the public eye, which lasted decades and included years during which she battled mental illness and became a born-again Christian.