Much Ado About Mayo

Well, now there’s an online petition to get Heinz to put the New York Deli Mayo ad back on the air in the UK.

At least 205 people have so far complained to the Advertising Standards Authority about an advert featuring two men kissing. An ASA spokesperson told they had also received around 50 emails and calls from people who are upset that Heinz decided to take the ad off the air.

Gay equality organisation Stonewall said the complaints were part of an orchestrated campaign, similar to the one that targeted their “Some People Are Gay: Get Over It” billboard adverts.

Another orchestrated campaign, this time an online petition demanding that Heinz reinstate the advert, has already collected 1,300 signatures. “We originally only intended it to gain a few signatures more than 200, for argument’s sake,” said petition creator Sam Bannister.

“But as the day has worn on we ended up with nearly 1,000 in the space of 12 hours.”

The petition reads: “We feel that the decision to withdraw the advert is wrong in the face of a small number of narrow-minded individuals. By doing so, Heinz have given the impression that they would prefer to cater for the homophobic than the free-thinking, and the decision has provoked upset, brand distrust and outrage among the LGBT community and outside of it. Do not bow down to these homophobic individuals.”

Sign the petition here, if you are so inclined.