Heinz Ad Pulled Due To Complaints

The Heinz Deli Mayo ad that I posted about last week has already been pulled in the UK due to complaints over the male kiss.

Nigel Dickie, of Heinz UK, said: ‘It is our policy to listen to consumers. We recognise that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it. ‘The advertisement, part of a short-run campaign, was intended to be humorous and we apologise to anyone who felt offended.’

The advertising watchdog has yet to confirm if it will investigate the Heinz commercial, one of the most complained about commercials this year. Viewers said it was ‘offensive’, ‘inappropriate’ and ‘unsuitable to be seen by children’, while some parents were angry that they had been forced to explain same-sex relationships to their youngsters who asked them about the ad.

So much for the famed British sense of humor.