Underwear Day

I spend an fair amount of my job dealing with ad and PR agencies, attending dreary riveting meetings in over-austere offices. And while underwear models are more Towleroad or Queerty territory than JMG, since I spent an hour at the launch party for 2(x)ist’s new Liquid Cotton line today, I hope you won’t object to a little beefcake on the twink side of life. Definitely beats my normal day.

The PR materials in the gift bag say “liquid cotton combines the best of both worlds, a rich cotton touch with the added benefit of comfort stretch” and the Dow Chemicals rep on hand invited me to ask the models how their junk feels inside the undies, but I’m not sure any of them could speak. I kid, they seemed like nice guys, although it must feel weird to stand around in very snug underwear while media wonks chatter and consume nibbly bits. But that comes with the territory, I suppose.

BELOW: Factory PR honchess Mary Lou Burkhardt shows off the goods.