On Friday, NPR’s Marketplace show discussed the rash of gay bar closures around the country, citing Fortune Magazine’s recent list of “10 Businesses Heading For Extinction”, which includes gay bars. Listen to the audio here. An excerpt:
Every year, Fortune Magazine releases a list of 10 businesses it thinks are facing extinction. Some of this year’s casualties? Record stores, crop dusting and telemarketing. Oh, and gay bars, too. That one caught our eye because gay business in general is booming. Stacey Vanek Smith has more.
STACEY VANEK-SMITH: It’s a busy weekend night at a gay bar in Los Angeles. Actor Jason Dottley says gay bars don’t just cater to a gay clientele anymore. The scene has become a lot more mixed.
Jason Dottley: It’s an indication of open-mindedness. I think it’s a sign of progress.
But that progress has a left some older gay bars sounding like this . . . [sound of ocean waves crashing]. The Boom Boom Room opened in Laguna Beach in 1947. It used to be a favorite hangout of Rock Hudson’s. But today the windows of the white, art-deco facade are papered over. Fred Karger started coming here in 1973.
Fred Karger: It’s a magical place. It had a little, kind of loungey bar, and it had pool tables. They’d have this wonderful cabaret show on Wednesday nights.
The new owner plans to tear down the Boom Boom Room and build a luxury hotel. Gay bars all over the country have met similar fates: New York’s Roxy, The Avalon in Boston, The Pendulum in San Francisco. But here’s the weird thing: Gay business is booming. Gay spending power in the U.S. is worth an estimated $750 billion. So why are gay bars having so much trouble? Marketing expert Jerry McHugh says part of it is generational.
Jerry McHugh: Generation X people and Generation Y people are less concerned about gay-exclusive socialization, and they’re more interested in a more-diverse environment.
McHugh says for gay boomers, bars used to function like community centers.
McHugh: When I came out it was the early 90s, and it was really helpful to go to these places.
Boston Globe writer Robert David Sullivan says a few years ago he noticed the number of gay bars in Boston had been cut in half. He says it was strange because they had been such a cornerstone of the gay social scene.
Robert David Sullivan: It was sort of structured that you could meet people that way, and you could say things and not censor yourself.
Sullivan says today young, gay men and women use the Internet, not bars, to meet people. And the older generation has graduated from late-night bar hopping to a mellow meal out.
I can’t find the referenced Fortune story, but a seemingly identical list appears on Entrepreneur.com.