Wow. Next year’s international gay rugby tournament, the Bingham Cup, which takes place in Dublin, has received a €100,000 sponsorship from Irish betting group Paddy Power, the largest sponsorship ever for a gay event in Ireland.
Bingham Cup tournament director Richie Whyte: “Paddy Power have an innovative and risk taking approach to the market. We are delighted that they see the Bingham Cup as a good fit for them both in terms of its sporting potential and public profile. The Bingham Cup Dublin will be both the largest amateur XVs rugby tournament held in the country in 15 years and the biggest international gay-oriented event ever held in Ireland.”
The 2006 Bingham Cup was held in New York City. Of course, I had the most fun at the after-parties. Oh,and €100,000? What’s that these days, about a million dollars?