“From a marketing perspective, if you’re a player who happens to be gay and you want to be incredibly rich, then you should come out, because it would be the best thing that ever happened to you from a marketing and an endorsement perspective. You would be an absolute hero to more Americans than you can ever possibly be as an athlete, and that’ll put money in your pocket.” Dallas Mavericks owner Mark Cuban, responding to the recent self-outing of former NBA player John Amaechi.
Does he really believe this? It must all those endorsements that Martina Navratilova has. Olivia Cruises!