AHF Ramps Up Attack On Pfizer

AIDS Healthcare Foundation sued Pfizer yesterday, saying that ads for Viagra are misleading and encourage the recreational use of the drug. This move by AHF follows up last month’s anti-Pfizer ad campaign. The lawsuit seeks to force Pfizer to suspend its advertising for Viagra and to start a public information campaign on the dangers of using the drug. I continue to contend that while there is a definite connection between the explosion of crystal meth usage and the advent of Viagra, I can’t see anything in the Pfizer advertising that encourages such a thing. That’s not to say that Pfizer may not have a responsibility to address the situation.