AIDS Healthcare Foundation sued Pfizer yesterday, saying that ads for Viagra are misleading and encourage the recreational use of the drug. This move by AHF follows up last month’s anti-Pfizer ad campaign. The lawsuit seeks to force Pfizer to suspend its advertising for Viagra and to start a public information campaign on the dangers of using the drug. I continue to contend that while there is a definite connection between the explosion of crystal meth usage and the advent of Viagra, I can’t see anything in the Pfizer advertising that encourages such a thing. That’s not to say that Pfizer may not have a responsibility to address the situation.
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