Tag Archives: marketing

Please Take This JMG Reader Survey

Gentle readers: As you surely have seen, news sites are increasingly transitioning away from display and banner ads, which now pay a fraction of what they used to, in favor of page takeovers, in-post videos, pop-up videos, sidebar videos, and other more intrusive means of collecting eyeballs. In an effort to keep the lights on here at JMG, please consider ...

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Handed Out At Philly Pride

Source. (Tipped by JMG reader Daddy Ray)

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Tony The Tiger For Gay Pride

The American Family Association is ever so pissed that Kellogg’s took out an ad in last month’s Atlanta Pride magazine. The anti-gay CNS News has the story: Kellogg’s was a sponsor of the Atlanta Gay Pride March and festival last month. Apparently, Tony the Tiger wants to make sure you and your kids “wear your stripes with pride,” gay pride ...

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NEW YORK CITY: Statue Of Liberty To “Dress” For Halloween In Promo Stunt

As part of a promotional stunt for a menswear line, on Halloween a helicopter will suspend a giant bow tie in front of the Statue Of Liberty in order to create the illusion that the tie is actually affixed there. The feds are not happy. The National Park Service told ABC News it doesn’t have a say in Graham’s project ...

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Death Row Jesus

Via the Christian Post: The man behind the controversial “Tattoo Jesus” movement will launch a new campaign “Death Row Jesus” on Wednesday to spread the message that God was the “worse criminal” while on earth. David L. Miller of the Little Pencil organization is known for his thought-provoking marketing campaigns that promote the Gospel. Last year, he erected 59 billboards ...

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Arby’s Meat Mountain

Via the Washington Post: Arby’s faced a key problem as it moved to attract customers: People thought the restaurant served mainly roast beef. To change that, the company made this poster showing a tall stack of every meat on the menu, from bacon to brisket. And then something unexpected happened. “People started coming in and asking, ‘Can I have that?’” ...

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Zwiebacks For Gays

A short new spot out of Germany. (Tipped by JMG reader Hartmut)

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Burger King Posts “Proud Whopper” Video In Support Of LGBT Rights

This morning I reported on Burger King’s launch of the “Proud Whopper” campaign over the weekend during San Francisco Pride. The promised supporting video has already arrived and it’s really quite lovely. Just in from Burger King’s promotional team: Burger King Worldwide, Inc. is broadcasting a widespread message in support of self-expression with a digital film launching today on YouTube.The ...

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Allstate Pitches For Gay Business

“Everyone deserves to be in good hands. We believe everyone should be treated with respect and without judgment no matter who they love. If you feel the same, share this film we created featuring Safe In My Hands by out singer/songwriter Eli Lieb.”

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WNBA To Market To LGBT Community, First Major League To Recruit Gay Fans

Via the Associated Press: Amid a surge of public opinion in favor of gay rights in the U.S., the WNBA is launching a campaign to market the league to the LGBT community, becoming the first pro sports league to specifically recruit gay, lesbian, bisexual and transgender fans to its games. With the marketing campaign, the WNBA is capitalizing on what ...

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Honey Maid Fires Back At Haters

Not only has Honey Maid created one of the loveliest gay family-inclusive ads we’ve seen yet, check out the message they issued today to the people who now say that Satan runs their company. Most companies that create gay-positive messages try to ignore or downplay the negative reactions they receive. NOT Honey Maid. This will be one of the best ...

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Christian Persecution Marketing 101

Todd Starnes writes for Fox News: A Florida school district is giving teachers a refresher course on religious liberty after the parents of a five-year-old kindergarten student said a teacher told their daughter that she was not allowed to pray before eating her lunch time meal. Marcos Perez, of Oviedo, Fla., said the incident occurred earlier this month in the ...

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This Is A Generic Brand Video

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PR Pitch Of The Day

A publicist suggests today that with Pride coming up, JMG readers would enjoy celebrating with her client’s line of “luxury products.” On the luxurious list: “A&E Deluxe Silicone Anal Bead Rope: The flexible shaft and graduated bead size makes this bead rope a winner for newbies and experts alike. Just add a little lube to begin exploring backdoor play.” She ...

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New Chevy Ad Shows Gay Families, Will
Be Aired Tonight During Sochi Opening

GLAAD cheers via press release: Earlier this week we saw the first gay families included in a Super Bowl ad, and tonight we see the first gay families included in an Olympics Opening Ceremony. “Chevrolet has nailed it with ads that truly reflect the fabric of our nation, which today includes gay and lesbian families,” said GLAAD President and CEO ...

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Coke Pulls Web Promo

Towleroad reports that Coca-Cola has apologized for the social media campaign created by its South African division. When users attempted to add the word “gay” to their image of a Coke can, the response was “Oops, let’s pretend you didn’t just type that.” Here is Coke’s statement: “We are aware that the Share a Coke promotion we are running in ...

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Stoli Donates $300K To LA LGBT Center

“The responses to the attacks on LGBT rights in Russia show that our lives are global and interconnected. Some responded to the attacks on LGBT rights in Russia by boycotting Stoli. It’s worth clarifying that SPI Group, which is in no way affiliated with the Russian government, has been the owner of the Stolichnaya brand outside of Russia since 1997. ...

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Robot Telemarketer: I’m Not A Robot

Via TIME Magazine: The phone call came from a charming woman with a bright, engaging voice to the cell phone of a TIME Washington Bureau Chief Michael Scherer. She wanted to offer a deal on health insurance, but something was fishy. When Scherer asked point blank if she was a real person, or a computer-operated robot voice, she replied enthusiastically ...

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This Is An Ad For Something

The frame seen below tells you that this is not office-friendly. (Tipped by JMG reader Tony)

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This Is An Ad For Something

6.5M views in 48 hours. (Tipped by JMG reader Ray)

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