Tag Archives: Levi Strauss

Breitbart Wails After Levi Strauss Bans Guns

Ho hum, yet another boycott. Yesterday Levi Strauss CEO Chip Bergh posted this message on LinkedIn: The debate in the U.S. over gun safety and gun rights is as complex as it is divisive. As a former army officer, a father and business leader, I’ve heard the arguments from all sides. And, as CEO of a 163-year-old company whose products ...

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Major Corporations Back Equality Act

Today the Equality Act, a comprehensive federal LGBT rights bill, will be introduced in Congress. The Human Rights Campaign has already brought three major corporations on board. Via press release: STATEMENT BY APPLE – “At Apple we believe in equal treatment for everyone, regardless of where they come from, what they look like, how they worship or who they love. ...

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One Million Moms Vs Levi Strauss

Just in via email: Joe, In the newest “Live in Levi’s” commercial, there are many suggestions of what you can do in your Levi jeans. The ad states consumers can do many things in their Levi’s. For several reasons this Levi commercial is distasteful and sends youth the wrong message. Many have found the “unbutton them” and “button them” segment ...

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Corporations To SCOTUS: Uneven Marriage Laws Are Burdening Our Business

Thirty major corporations have filed an amicus brief asking the Supreme Court to hear AFER’s challenge of Virginia’s same-sex marriage ban. On the list: Amazon, CBS, Deutsche Bank, eBay, Intel, General Electric, Levi Strauss, Nike, Oracle, Pfizer, Staples, Target, and Viacom. In general, the brief argues that the nation’s uneven patchwork of marriage laws places an undue burden on corporations. ...

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Levi’s Goes To Bat For Marriage Equality

Levi Strauss, perhaps the strongest corporate supporter of LGBT rights, is dressing mannequins in their store windows nationwide with the White Knot – the symbol of marriage equality. Store employees have been trained to discuss the issue with inquisitive customers. In Levi’s-owned stores in New York, Los Angeles, Chicago and San Francisco, that means more than just marking the passing ...

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Ribbon-Cutting For Passionate Struggle

Last night the San Francisco GLBT Historical Society held a ribbon-cutting ceremony for Passionate Struggle, the new Castro exhibit I mentioned here earlier this week. Go here for my slideshow of the exhibit. Among those at the ribbon are Levi’s vice president Robert Cameron (first man on the left) and openly gay SF Supervisor Bevan Dufty (kneeling with his daughter ...

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Our Passionate Struggle

Two weeks ago I visited a new exhibit from the SF GLBT Historical Society called Passionate Struggle: The Dynamics Of San Francisco’s GLBT History, which is housed on the corner of Castro and 18th Streets in a storefront that once was the site of Wolf Camera. This exhibit explores the dynamic tensions between passion and struggle that have forged San ...

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NOH8 By Len Peltier

Levi’s sends us this excellent Prop 8 graphic created by their Executive Director of Overall Daddy Hotness, Len Peltier (right), which plays off of Robert Indiana’s iconic LOVE sculpture. Peltier’s image is perfect for your Prop 8 protest posters and Levi’s invites you to “use it and pass it around.”

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The People’s Premiere Of Milk

Last night at the Castro Theater I attended the “People’s Premiere” of Milk, the Harvey Milk biopic by Gus Van Zant that opens nationwide on November 26th, the day before the 30th anniversary of Milk’s assassination. My longtime buddy Robert Cameron is the VP of Brand Marketing for Levi Strauss, the presenting sponsor of this premiere, and he was kind ...

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