Tag Archives: Father’s Day

Via Ad Age: “Dadvertising” has become massively popular with marketers in recent years as they try to tap the pride of dads getting more involved in childrearing and tug at the heartstrings of moms who like seeing touching moments of dads with kids. But in a decided zag amid all the dad-back-patting zigs, Angel Soft and its new agency, Interpublic …

Via press release: This morning, Dove Men+Care launched their “First Fatherhood Moments” Father’s Day campaign and video, which spotlights real dads’ emotional entry into fatherhood (including those from the LGBT community). Becoming a dad is a transformative experience – we found that 82% of men globally believe that having a child changes the way they think about what it means …