Tag Archives: advertising

FCC: Cable Providers Must Disclose “All In” Price In Ads

Deadline reports: The FCC passed new rules that will require cable and satellite providers to clearly disclose the “all in” price of subscriptions in promotional materials. “The advertised price for a service should be the price you pay when your bill arrives,” FCC Chairwoman Jessica Rosenworcel said. “It shouldn’t include a bunch of unexpected junk fees that are separate from …

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Biden Builds On SOTU Response With $30M Ad Buy

Axios reports: The White House and Biden campaign call this State of the Union Month, and Thursday’s speech is being amplified by a $30 million ad buy (including spots during March Madness) and presidential travel to swing states — Pennsylvania Friday, Georgia Saturday. The campaign wants viewers to keep seeing President Biden as a feisty fighter — “Smokin’ Joe Biden,” …

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Walmart In Talks To Buy Smart TV Brand Vizio For $2B

Reuters reports: Walmart is in talks to buy smart-television manufacturer Vizio for more than $2 billion, the Wall Street Journal reported on Tuesday, a move that could bolster its advertising business and give it control of more than a fifth of the U.S. television market. Vizio shares closed up 24.6% on Tuesday. The reported offer price is nearly 30% higher …

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Disney Axes Comments On Traditional Super Bowl Ad

Los Angeles’s NBC affiliate reports: Patrick Mahomes, you and the Kansas City Chiefs have just won the Super Bowl! What are you going to do next? We already know what’s next. He’s going to Disneyland … again. The quarterback won his third Super Bowl MVP award on Sunday after guiding the Chiefs to a 25-22 overtime win against the San …

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Taylor Swift Saves The Day In Super Bowl Ad [VIDEO]

USA Today reports: It’s hard to explain the Taylor Swift effect to anyone who is not a Swiftie, but a new heartwarming commercial by skincare brand Cetaphil ahead of Super Bowl Sunday does a pretty good job. The video, which has been viewed over five million times, shows a “real-life father and daughter living in New York” who are struggling …

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Super Bowl Advertisers To Target Female Consumers

Axios reports: Beauty and health food brands are buying up ad spots for the Super Bowl on Sunday — a testament to football’s growing popularity among women and young people. Pop stars and influencers such as Taylor Swift and Alix Earle helped drive an unprecedented ratings bump for the NFL from the sidelines this season. Now consumer brands want to …

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Veterans Group To Launch $45M Pro-Biden Ad Blitz

The New York Times reports: VoteVets, the liberal political action committee known for supporting veterans running for office, will spend $45 million to back President Biden and Democratic candidates for the House and Senate, Jon Soltz, the group’s co-founder and chairman, said. VoteVets is the latest liberal organization to announce its 2024 plans to back Mr. Biden and other Democratic …

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YouTube’s Ad-Free Plan Hits 100 Million Subscriptions After Warning To Users That Ad-Blockers Violate TOS

Ars Technica reports: Hot on the heels of Google’s “One” subscription plan obtaining 100 million users, YouTube is also hitting that big milestone, with 100 million people paying for Premium and YouTube Music. YouTube’s subscription data didn’t make it into the earnings call three days ago. Ad-free videos have been getting the most aggressive promotion lately, with Google cracking down …

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Pro-Biden Super PAC To Launch Record $250M Ad Blitz

The Hill reports: The top outside group backing President Biden’s reelection bid is preparing to shell out a historic $250 million to blanket the airwaves in crucial states during the final stretch of the 2024 campaign. Future Forward, a pro-Biden Democratic super PAC, will put $140 million toward television ads and $110 million toward digital ads, including streaming services, from …

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GOP Campaigns Spent $1124 Per Iowa Vote Received

NPR reports: Turnout was low in these caucuses compared to the record-setting 2016 turnout. Only about 110,000 Republicans caucused with 99% of results in. That represents less than 15% of the total number of registered Republicans in the state. Put another way … almost $124 million was spent on campaign ads in Iowa by the Republican candidates, more than any …

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FL Woman Sues Because Candy Doesn’t Have Smiles

Reuters reports: Hershey has been sued by a Florida woman who said its holiday-themed Reese’s peanut butter candies lack the artistic details shown on the packaging that make them worth buying. In a proposed federal class action filed on Thursday and seeking at least $5 million, Cynthia Kelly accused Hershey of deceiving reasonable consumers by falsely promising that its candies …

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Christie Rejects Calls To Drop Out In New Ad [VIDEO]

CNN reports: Chris Christie is directly pushing back on calls for him to drop out of the 2024 Republican presidential primary in a new seven-figure ad buy debuting in New Hampshire on Thursday, according to details shared exclusively with CNN. “Some people say I should drop out of this race. Really? I’m the only one saying Donald Trump is a …

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DeSantis PAC Cancels All Ads In Iowa & New Hampshire

The Washington Post reports: Never Back Down, the embattled super PAC supporting Republican presidential hopeful Ron DeSantis, has canceled all of its planned television advertising in Iowa and New Hampshire just weeks before voting begins in the first nominating states. In a statement, Scott Wagner, the super PAC’s chairman, characterized the decision as part of a shift that would allow …

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Haley Ad: Biden’s Too Old, Congress Is A Nursing Home

The Washington Post reports: Republican presidential candidate Nikki Haley has launched a new campaign ad calling President Biden “too old,” in one of the most direct attacks on the president’s age this election cycle. “I’ll just say it: Biden’s too old,” Haley, 51, says in the ad. “And Congress is the most exclusive nursing home in America.” The new ad, …

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Bloomberg: Twitter Ad Sales Down $1.5B Over 2022

Bloomberg News reports: Elon Musk’s X, the social network formerly known as Twitter, is on track to bring in roughly $2.5 billion in advertising revenue in 2023 — a significant slump from prior years, according to people familiar with the matter. X generated a little more than $600 million in advertising revenue in each of the first three quarters of …

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Record $16B In Political Advertising Forecast For 2024

Axios reports: The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020, according to a new forecast. The U.S. political ad market has gotten so big that next year it’s expected to become the 10th largest ad market in the world, surpassing …

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X Advertisers To Elon Musk: We Will Indeed F*ck Off

The New York Times reports: Advertisers said on Thursday that they did not plan to reopen their wallets anytime soon with X, the social media company formerly known as Twitter, after its owner, Elon Musk, insulted brands using an expletive and told them not to spend on the platform. At least half a dozen marketing agencies said the brands they …

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Nikki Haley Claims “Moral Clarity” In First Official Ad

Politico reports: Nikki Haley’s presidential campaign is launching its first ad of the GOP primary on Friday, highlighting “chaos in our streets” and calling for a president with “moral clarity.” The 30 second spot, shared first with POLITICO, is part of a massive $10 million ad buy in Iowa and New Hampshire. It will run on broadcast and cable TV …

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Elon Musk To Advertisers: “Go F*ck Yourself” [VIDEO]

Deadline reports: Elon Musk made plain his view of the widespread advertiser withdrawal this month from X, formerly Twitter. “Don’t advertise,” he advised any marketer with misgivings. “Somebody’s going to try to blackmail me with advertising?! Blackmail me with money? Go f–k yourself. Go. F–k. Yourself. Is that clear? I hope it is.” The remarks came at the beginning of …

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College Football Bowl Game To Feature Edible Mascot

Sports Illustrated reports: College football fans might have thought that food celebrations at bowl games reached their zenith at the Duke’s Mayo Bowl, where the winning coach gets a tub of mayonnaise dumped over his head. However, the bar has now been raised. (Or lowered, depending on your opinion.) The new Pop-Tarts Bowl won’t just have a mascot that interacts …

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