Advertising

NFL Backs Gay-Inclusive Kiss-Cam Campaign [VIDEO]

AdWeek reports: The Ad Council’s original Emmy-winning “Love Has No Labels” skeletons campaign was filmed on Valentine’s Day in 2015, and rolled out a few weeks later. Two years on, we have R/GA’s latest installment in the acclaimed series celebrating inclusiveness and diversity—this one rolling out on Valentine’s Day, having been filmed at the NFL Pro Bowl in January. The ...

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1000+ Companies Block Their Ads From Breitbart

The Independent reports: More than 1,000 advertisers have pulled out of advertising with far-right news outlet Breitbart, a campaign group has claimed. Kelloggs, BMW, Visa, T-Mobile, Nordstrom and Lufthansa have all severed ties with the company over the last few months, according to a database from Sleeping Giants. A petition for Amazon to cancel its relationship with the website has ...

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Networks Hike Ad Rates For Shows Trump Watches

Politico reports: MSNBC and Fox News are capitalizing on President Donald Trump’s TV watching habits, dramatically increasing issue advocacy advertising rates in recent weeks as companies and outside groups try to influence Trump and his top lieutenants. The ad rates for “Morning Joe” have more than doubled post-election, according to one veteran media buyer. Trump, who reportedly watches the show ...

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84 Lumber Taunts Trump With Super Bowl Ad [VIDEO]

Business Insider reports: Construction company 84 Lumber seems to be deliberately looking to provoke controversy with its Super Bowl ad, which depicts a Mexican mother and daughter embarking on an arduous journey, apparently to leave their country of origin. As the two cross the country by foot, truck, and train in the 90-second long “The Journey Begins” spot, the girl ...

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Hallmark Valentine’s Ad Features Gay Proposal [VIDEO]

For the third consecutive year, Hallmark has included a gay couple in an ad for their Signature series Valentine’s Day cards. You may recall last year’s widespread furor because Hallmark dared to include gay dads and their little girl in the commercial. Watch this year’s ad below.

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YOU’RE NOT WANTED HERE: Budweiser Tells Story Of Their Immigrant Founder In Super Bowl Ad [VIDEO]

Reactions to this should be amusing. Advertising Age reports: Budweiser is dialing the clock back to 1857 for its Super Bowl ad that tells the brand’s origin story. But the tale about Adolphus Busch’s arduous journey to America from Germany comes off as very relevant today amid the nation’s heated political debate on immigration refugee rights. Although the 60-second ad ...

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Big Pharma Does Defense With New Ad Campaign In Response To Martin Shkreli And Attacks By Trump

Fortune reports: Big pharma isn’t planning on “going gentle into that good night.” The drug industry’s largest trade group and lobbying arm, the Pharmaceutical Research and Manufacturers of America (PhRMA), launched an expansive new campaign Monday aimed at getting the public – and, critically, lawmakers – to sympathize with the increasingly maligned industry, which has been slammed left and right ...

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ALTERNATIVE FACTS: Pro-Trump Group’s Ad Campaign Heralds “Civil Rights Champion” Jeff Sessions [VIDEO]

Miranda Blue reports at Right Wing Watch: A dark money group that spent $21 million supporting Donald Trump in the presidential election is now running a television ad portraying Alabama Sen. Jeff Sessions, Trump’s nominee to be attorney general, as “a civil rights champion.” Sessions has been a lifelong opponent of civil rights. He was rejected for a federal judgeship ...

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Sean Spicer Turns First Press Conference Into Ad For Trump’s Hotel: I Encourage You To Go There [VIDEO]

Raw Story reports: Incoming White House Press Secretary Sean Spicer took time out of his first official press conference on Thursday to “encourage” people to visit Donald Trump’s Washington, D.C. hotel. Although Trump has said that he has turned his business over to his sons, he reportedly made a visit to the Trump International Hotel on Wednesday. At Spicer’s press ...

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Trump Team Reduced To Purchasing Targeted Facebook Ads To Promote Inauguration Attendance [VIDEO]

Raw Story reports: President-elect Donald Trump has been having a hard time convincing people his inauguration on Friday, Jan. 20 is a worthy event to attend. Trump shared a video on his Facebook page just days before his swearing in to the highest office of the United States, with a key message, “See you on January 20th.” Now the president-elect ...

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Actual Breitbart Headline

The advertiser boycott of Breitbart really has them losing their shit. They write: An anonymous group of left-wing Twitter trolls has convinced the New York State Department of Health to withdraw ads promoting colorectal cancer screening from Breitbart News. The public service announcement, which ran in an advertising space on Breitbart.com read: “We got screened for colon cancer when we ...

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Howard Dean Endorses Breitbart Boycott

Former Democratic National Committee chairman Howard Dean last night tweeted his approval of a New York Times opinion piece on the continuing advertiser boycott of Breitbart. From the article: In mid-November, a Twitter group called Sleeping Giants became the hub of the new movement. The Giants and their followers have communicated with more than 1,000 companies and nonprofit groups whose ...

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Fort Lauderdale Becomes “World’s First” Destination To Use Transgender Models In Mainstream Advertising

Via press release: The Greater Fort Lauderdale Convention & Visitors Bureau will launch a new global marketing and advertising campaign on January 9th featuring three transgender models, and will become the world’s first destination to use transgender models in mainstream destination advertising. Greater Fort Lauderdale’s campaign, which also features straight, gay and lesbian models, follows the destination’s long and storied ...

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REPORT: 400 Companies Now Boycotting Breitbart

Little Green Footballs reports: Many people have now joined the effort to inform major companies about the racist and misogynist nature of Breitbart “News” and urge them not to advertise at this “alt-right” hate site, and this ad hoc campaign is getting serious results. The number of companies that have now pulled their ads from Breitbart is at 400. That’s ...

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Cinnabon Blasted For Carrie Fisher Tweet

Via Raw Story: As news of Carrie Fisher’s death at the age of 60 permeated social media Tuesday, fans of the “Star Wars” actress took to Twitter to mourn the tragic loss of an unparalleled heroine. But while users reminisced over Fisher’s incredible talent, wit and spirit, a certain mall-and-airport-based sticky bun brand opted to send off a rather tasteless ...

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Breitbart Features Sponsored Post From “Christian Healthshare” As Major Advertisers Stay Away

Late last month Breitbart called on their millions of readers to boycott Kellogg’s after the cereal giant declined to continue advertising with them. Unsurprisingly, Breitbart’s “advertise with us or else” threat did not sit well with other major brands, virtually all of whom have since abandoned the site. Today Breitbart’s front page contains yet another attack on Kellogg’s, below which ...

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SHORT FILM: Kodak Promotes Gay Acceptance

JMG reader Rob tips us to this lovely three-minute clip from Kodak. From the YouTube description: “Director Terry Rayment’s 35mm film “Understanding” poignantly depicts the transformational power of love and happiness. Cinematographer Kate Arizmendi captured all of the emotions beautifully on KODAK VISION3 500T 5219.” 

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CHARLOTTE: Amid HB2 Furor, Pro Hockey Team Issues Touching Call For Unity In Holiday Message [VIDEO]

From the Charlotte Observer: When hockey players bring a tear to someone’s eye, it’s usually after breaking their nose. But there’s apparently a mushy side to these guys that the world has overlooked. Just a week after the Carolina Panthers released a sweet-hearted Christmas video, the Charlotte Checkers have produced one of their own that is both sentimental and poignant ...

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Ace Is The Place For Gay Circular Saws [VIDEO]

JMG reader David points out that the latest holiday ad from Ace Hardware begins with a woman selecting a circular saw and saying to herself, “This takes care of my son AND my son-in-law.” While it could be argued that the son and the son-in-law are not married to each other and that each guy is getting a saw, this ...

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VIRAL VIDEO: Heartwarming Danish Holiday Ad Shows Father Accepting His Transgender Daughter

Raw Story reports: A new commercial from Denmark contains a heartwarming message for the holidays about acceptance and the power of familiar love. HelloGiggles.com said that the ad is for electronics company Elgiganten and is called “Let the gifts speak.” It begins with a family at Christmas opening presents. One member of the family, a teenaged trans daughter looks uncomfortable ...

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