Tonight’s starter topic comes from Ad Age:
MoneySupermarket’s latest ad in its “Epic” series, which has previously featured He-Man and Skeletor in a “Dirty Dancing” pastiche, a break dancing bodyguard and a businessman twerking in hotpants, breaks this weekend, this time starring Action Man dancing and stripping down to his underpants in an incredibly camp striptease.
The new ad, directed by MJZ’s Tom Kuntz, is even more hilariously camp than some of the previous work. It opens on Action Man in military uniform in a mountainous terrain, talking on his walkie talkie about how he saved so much money with MoneySupermarket.
He then starts dancing to ’90s dance floor classic “Finally” by CeCe Peniston and is joined by a host of gyrating Action Men figures in different costumes, including Action Man Astronaut, Action Man Cricketer and Action Man Polar Explorer.