For Jack in the Box Inc., the warm smell of marijuana is rising in the air. As California prepares for legal recreational pot on Jan. 1, the fast-food chain is partnering with a digital media company backed by rapper Snoop Dogg on a new “munchie” meal aimed at cannabis enthusiasts.
While marijuana’s connection to fast food is well-established, Jack in the Box will become the first national chain to explicitly embrace the drug.
The “Merry Munchie Meal,” which will be available at three California locations for a week in January for $4.20, features two tacos, french fries, onion rings, five mini churros, three chicken strips and a small drink. The price isn’t random: The number 420 is used as a code by potheads.