Facebook Rolls Out New Facial Recognition Feature

TechCrunch reports:

Facebook wants to make sure you know about and control the photos of you people upload, even if they don’t tag you. So today, Facebook launched a new facial recognition feature called Photo Review that will alert you when your face shows up in newly posted photos so you can tag yourself, leave it be, ask the uploader to take the photo down, or report it to Facebook.

The feature should give people confidence that there aren’t pics of them floating around Facebook that they could see but just don’t know about. It could also help thwart impersonation. But Facebook tells me it has no plans to use facial recognition to enhance ad targeting or content relevancy sorting, like showing you more News Feed posts from friends who post untagged photos of you or ads related to locations where you appear in untagged photos.