The 2017 John Lewis Christmas Ad Is Here [VIDEO]

The BBC reports:

A giant snoring monster called Moz has split critics online, after it was revealed as the star of this year’s John Lewis Christmas advert.

The eagerly anticipated ad from the high street store tells the story of a little boy and his friendship with an imaginary monster living under his bed. It features a cover of The Beatles song Golden Slumbers by Elbow.

Viewers cast their verdicts on Twitter: “So ready to cry,” said one. “Lost their magic touch,” said another.

  • Anastasia Beaverhousen

    Honey, what are these salty wet things coming from my eyes? I seriously love the stories they tell and are open to the viewers interpretation…

    • Reality.Bites

      Honey, you spilled your Margarita in your face again.

      • TuuxKabin

        FTW. The keyboard and screen have some Bloody Maria all over.

        • Silver Badger

          I humbly disagree with you. There was absolutely no need to be bitchy to Ms. Beaverhousen.

          • TuuxKabin

            As you always say. I agree to disagree, and so on . . .

          • Reality.Bites

            It’s a thing. The poster has taken on the persona of Karen Walker/Anastasia Beaverhausen and I respond as if they’re that character.

            You are misinterpreting the character of the exchange and being offended on behalf not of any poster, but on behalf of a fictional character whose persona was built on just the sort of thing I was suggesting she’d done.

          • TuuxKabin


          • Anastasia Beaverhousen

            Oh honey, you know I never take offense, unless you intentionally break my Grey Goose bottle. And it wasn’t margaritas it was the splash of olive juice as it hit the shaker.

          • Acronym Jim

            Please, honey. We all know you never use olive juice. It dilutes the vodka!

          • clay

            The olives go in a side car glass with a bit of vermouth– they also take up room in the glass and are seldom properly chilled.

          • Lars Littlefield

            You have reminded me of the punch line to one of my favorite lame bar jokes: When the bar fly asked for another “martooni” to cure her heartburn the bartender yelled, “It’s not a martooni, it’s a martini! And it’s not heartburn, it’s your tit in the ashtray!”

          • Silver Badger

            Don’t confuse disagreement with offence. I was not offended, I simply did not agree with your statement. I’m allowed. So are you.

      • narutomania

        … breakfast margarita? (snicker)

        • Reality.Bites

          I always assume others on the internet are in the appropriate time zone for whatever it is they’re doing.

        • Librarykid

          Vitamin C is important anytime of the day. You don’t want to get scurvy.

    • olandp

      Drink them up, they are still 90 proof.

  • TrueWords
    • romanhans

      At what point in history did two dudes draw guns at the same time and some onlooker said, “Wow, this is the kind of stand-off you usually just see in Mexico!”?

      • TrueWords

        Its origin in the late 19th century may be connected to American perceptions of encounters with Mexican bandits of that era.

        The earliest print cite to the phrase was 19 March 1876 in a short story about Mexico, an American being held up by a Mexican bandit, and the outcome:

        “Go-!” said he sternly then. “We will call it a stand-off, a Mexican stand-off, you lose your money, but you save your life!”

        • Silver Badger

          Thank you TrueWords.

      • Reality.Bites

        At the risk of another Will & Grace reference…

        Don’t you mean a real Latino-American misunderstanding?

  • Rebecca Gardner

    These ads always make me cry.

    • cheakamus

      Me too. Lost innocence, dear.

  • Joe in PA

    I hope Rand Paul doesn’t see “Buster the Boxer” ad…he’ll be trying to put those furry animals on his head. πŸ™

  • TuuxKabin

    How funny. The Abyssinian down stairs on 4, we sometimes get to kitty sit, is named Moz. She’s that story and more. Thinks she’s the ceiling cat sometimes when she gets up on high perches and watches us from above. Wait’ll she hears about this.

    • stuckinthewoods

      she sounds like one of our calicos, a cross between a cat and a helium balloon.

      • TuuxKabin

        That’s funny. The thing is, well, one of the things, she is a neutral color, cinnamon, no markings, just a color and blends in very easily. A couple of times, we’ve heard her meowing, nearby, but don’t see her.

        • stuckinthewoods

          Amazing how they can blend in. I remember some friends had asked another to feed their cat when they went away. It was fed on the counter and the food disappeared but the sitter said he never saw the cat during his visits. “Where did you put her food?” “Up on the counter, near that cat-shaped cookie jar.” “We don’t have a cookie jar.”

  • SoCalGal20

    Awwww I always love their ads. Thanks, Joe!

  • Ernest Endevor

    That’s adorable. I see how much the UK has changed since I lived in London.

  • Joe in PA

    RE: #ManOnTheMoon…damn onions.

  • Joe in PA

    Wait till 1 Million Moms see this mixed race child! Delicious.

    • Silver Badger

      Mixed race? The child looked all earth human to me.

    • Reality.Bites

      Happening in another country. They don’t care.

      • clay

        Not a peep out of them in 2015, or 2014, or . . .

  • Bluto

    Whatever John Lewis is paying their ad agency it’s worth every penny & then some.

    • joeyj1220

      I seriously look forward to the new one each year.

      • David Walker

        And Sainsbury’s. (Sorry if I slaughtered the spelling.)

        • Theresa

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      • narutomania

        Me too! It just does not feel like Xmas without watching it. I live in warm southern Georgia, and so the John Lewis Xmas Ad is like the first snow of the year for me.

    • David L. Caster

      I wish we could find an agency that good which was capable of helping the Democrats.

  • Ernest Endevor

    Of course, the boxer ad made the pugs go nuts.

  • Dazzer

    My favourite this year is the Marks and Spencer advert. It’s based on Paddington. And to shoehorn in a gay reference, Paddington is voiced by openly gay actor Ben Wishaw.

    • ChrisMorley

      🌈 Neatly shoehorned.

    • LeftyNYC

      I liked that ad, but their tagline is just gross: “Spend it well.” Ugh.

    • June Gordon

      Interesting that BOTH ads feature interracial parents.

  • BearEyes

    their ads usually get to me – the man on the moon ad in particular. This was ok and meant to be cute and touching, but left me flat for some reason.

  • ChrisMorley

    You can also play along

    John Lewis Christmas Ad 2017 – #MozTheMonster

    Click here to continue the story and make your own monster:

  • Johnny Wyeknot

    I remember a dearly departed friend saying he always marked the beginning of the holiday season with the first Chanel commercial.

  • Natty Enquirer

    Moz is just too bland.

  • Chadwick

    “Mom- Harvey Weinstein’s under my bed!”

  • ElenorRigby

    I mean, the ad is cute, I guess. Although a bit pointless. They gave him a night light to keep him from being scared of monsters under the bed but he wasn’t scared of monsters under the bed. So they have him a gift he didn’t need. Also, “spend it well?” That’s… ugh.

    • Lars Littlefield

      I thought the monster felt sorry for the kid for keeping him awake all night. So the monster wraps a night light to help him sleep. The the night light timer turns off, waking up the monster. I think the clue was how the gift was wrapped. πŸ™‚

      • ElenorRigby

        Ah ok, yeah that makes more sense.

  • ColdCountry

    A much nicer way to start the day than the Dump’s incendiary, and incredibly stupid tweets. Thanks for posting this, Joe.

  • JWC

    Alwys count on a John Lewis

  • Treant

    Cute. We don’t really have the emotional involvement we’ve had with past ads, but I also don’t think we’re intended to. In this case, we’re privileged to look through our magic mirrors into a child’s idyllic life.

    It almost looks like a response to the chaos of the world this year. It’s a small island of peace where we can all sleep safely at night. Or play with a friendly monster. Whatever we want.

  • Lars Littlefield

    I think my favorite holiday commercial was for Norelco’s electric razor With Santa riding the rotating heads over hills of fake snow. It lasted just long enough to be entertaining without becoming annoying. I couldn’t find the original black and white one from the mid 1950s, so a color version will have to do. (Also, anyone remember,”Hello Sardo, let’s go?”

    • stuckinthewoods

      whazzat? apparently even Google doesn’t remember Sardo, (unless the ‘hard granular Argentinian cow’s milk cheese similar to sheep Pecorino’.)

      • Lars Littlefield

        Sardo was one of the first bath oil products that infused with the bath water. I looked for the old commercial that eventually was banned from day time TV because of the nudity. The stuff smelled great. I found a copy of the print ad, but Disqus won’t allow me to upload it. It insists I must be logged in even though I am logged in. πŸ™

      • cheakamus

        Also the language of Sardinia

    • Reality.Bites

      They perfectly summed up the ambivalence of a Jewish kid like me to Christmas.

      I saw the commercial, but the Norelco brand is used only in the US and I knew those shavers as Phillishave and that there was no Santa Claus either.

  • Dunkerblinker


  • sdnative1958

    Man On The Moon is hard to beat, wow, watched it twice I’m frikkin’ bawling my eyes out.

  • Will Parkinson

    Lost their touch? That’s beautiful.


    The 2014 advert always gets me in the feels.

    • DumbHairyApe

      I liked that one. Thank you.

  • TheManicMechanic

    These ads are wonderful. I look forward to them every year, and, honestly, I can’t think of much else like this that makes me glad the holidays are on the way. Too much has happened over the years that has made me entirely dislike this time of year. I can’t stand the gross commercialization, but, ironically, these adverts are the closest thing of their kind that attempt to rekindle my lost childhood love for the “season.”

    I’m glad these ads are not made and shown here. For one, they would play ad nauseum until I hate them, plus the usual wingnuts would be screaming about it involving a non-white child.

    • I.Smith

      There are plenty of racist idiots from this country complaining out the Mix race family in the comments.

      • Todd Allis

        I thought I’d take a quick look through the comment section. After I had reported about a dozen for hate speech, I closed the tab.

  • Richard, another Canuck

    Oh Merry Christmas everyone!

  • Oscarlating Wildely

    No, I’m not militaristic or nationalistic and yes I know that yesterday was Veterans Day in the US but this ad is consistently one of my favorites– and did make people at least pause to think that war is just plain fucking stupid.

    • katkelly57

      This one still makes my eyes leak….

    • KnownDonorDad

      One of the best. And based on actual events.

    • Todd Allis

      Wow, thank you.

    • John Thayer

      “No more brother wars. Next time we fight together.”
      (Text on a poster printed after the Great War)

  • katkelly57

    Grrrrrrr….John Lewis, you did it again!

    …now WTF is the Kleenex?!!?!??!?

  • seant426

    The one with the penguin is still the best.

  • DumbHairyApe

    I’ve never heard of this John Lewis company, but I sure like their ad campaigns now.

    • peterparker

      It’s a department store in the UK.

  • David Reid